London market people

Put yourself a step ahead by knowing what your customers want – today and tomorrow.

Consumer Insight

Satisfying customers means not only knowing what they want, but where, when and how they want it as well. The LSG Group is passionate about people, food and service. We listen to consumers, consult with our customers, carry out market research and monitor global trends. This involves more than just looking for the latest culinary trends; it also includes analyzing social, lifestyle and cultural developments, both globally and regionally, to provide the whole picture.

This picture is different for every company we work with, depending on factors such as their industry, the company’s strategy, brand positioning and region. Putting a picture together for our customers is just the start; we take this raw data and translate it into real ideas and concepts.