Trends

  • The Data Whisperer: An Interview with Sunbul Dubuni (LSG Group)

    November 7, 2016

    Sunbul Dubuni has been responsible for the Areas of Consumer Insight and Trends at the LSG Group since 2008. She specializes in the links between the subjects of Food, People and Travel. Ms. Dubuni, w...
  • Collaborating with Finnair: From Brand to Product

    June 8, 2016

    Hi! My name is Michael Raasch (Head of Product Innovation & Concepts, LSG Group). I’d like to show you a sneak peek behind the scenes of the LSG Group. Our company recently took part...
  • Wellbeing 4.0 – An Interview with Forecasting Expert Mayouri Sengchanh

    February 10, 2016

    At the Trend Forum of the World’s biggest Textile Fair: HEIMTEXTIL Overarching theme for 2016 / 2017: Wellbeing 4.0 I was really looking forward to this year’s Heimtextile for 2 reasons. First: I ...
  • Food for Thought: Re-defining convenience foods

    September 10, 2015

    Over the past several years we have observed many changes in the convenience food industry. The market has exploded with a huge increase in the variety of products offered. The spectrum of quality has...
  • Trendwatching: Demographics are dead! Long live demographics!

    July 9, 2015

    Who is “my” consumer? “It’s not who they are in a superficial sense – like gender, age, or geography. It’s not even what they tell you. It’s what ...
  • “Human-Centered Design for Innovation”

    May 27, 2015

    Last month I participated in a workshop to learn more about the discipline of “Human-Centered Design for Innovation”. The challenge: How to translate Consumer Insight into the “r...
  • In-vitro steak with algae? Yes please!

    April 27, 2015

    Study “How Germany will ‘b–eat’ in 2030” by Nestlé Future Forum The food industry is heading for a major revolution – How Germany will be & eat in 2030 is a look into our future e...
  • Thanks for a great World Travel Catering Expo (WTCE)!

    April 21, 2015

    I’ve just got back from this year’s WTCE (World Travel Catering Expo) and what a great year it’s been! I always enjoy the expo for meeting people, sharing ideas, hearing what our customers think...
  • Meet Shawn – the inspirational-style passenger

    April 13, 2015

    Having met Tek, and Natalia, I’m sure you’d like to meet Shawn. He’s the third persona we’ve developed to portray a certain type of passenger and what style they would like. Shawn, 27 years ol...
  • Meet Natalia – the natural & local style passenger

    April 10, 2015

    I’d like to introduce the second of the personas we have developed to portray a certain type of passenger and what style they would like. Meet Natalia! Natalia, 35 years old, is from Madrid. She lov...