SPIRIANT is ready and raring to go for the WTCE
With the WTCE less than a week away, we have been putting the final touches to our products and concepts for the exhibition. Since the preparation started on a sunny morning in December a lot has happened. With the passengers’ needs in focus this year, we’ve had a lot of fun selecting which of our new products and prototypes should go on show and how they should be displayed.
All the products chosen are examples of our goal to meet the practical needs of our customers while satisfying the passengers on board. Be it the porcelain series in classic style for First Class passengers or inspirational packaging in Economy – the consumer insight presented on the booth and the resulting focus on passengers needs is represented in our products. To find the optimal way of presenting our product selection we re-built the surfaces of all tables and pedestals at our booth in our design studio in real size. That way our design team can play around with the arrangement of the products replace them or add additional ones.
Our product presentation is completed by some colorful graphic design. It will be found on our products as well as the surfaces and matches the mood of the particular part of the booth. These moods are the three prevailing global food trends that are reflected in the design of the booth – inspirational, classic or natural’n’local.
It’s all ready to be packed up and transported to Hamburg where you can discover the result of all this exciting preparation.
We are looking forward to a successful fair and hope to welcome you at our booth 4D30 (Hall A4)!