Shawn, 27 years old, is from New York City. He’s an art director who works with an international network of creative minds. He acts and thinks cross-culturally and owns all the latest digital devices. He also has his own blog where he muses about jazz and is always on the lookout for new and exciting things. As someone who is digitally-connected at all times, he enjoys the convenience of pre-ordering meals when he flies. Being an art director, he appreciates new products that come in innovating packaging. Shawn’s personal lifestyle is dynamic and digital. He enjoys extreme sports and playing the saxophone with his trio at a club on the Lower East Side. He also likes to spend time with his girlfriend, who manages an art gallery in Brooklyn.
Meeting passenger needs
The three styles that LSG Sky Chefs has identified – Classic, Natural ‘n’ Local and Inspirational – are clusters that represent people’s needs. Shawn’s a typical inspirational passenger. He wants to be different – the clothes he wears, the food he eats, the things he buys must be innovative and surprising. He’s an individual in everything he does, leading a dynamic, flexible and diverse life. The inspirational lifestyle’s a fast-growing social trend.
If you would like to know more about the three styles and how to use them to appeal to your specific passenger group, come and visit our stand at the World Travel Catering & Onboard Services Expo (WTCE) in Hamburg. See how the styles influence the choice of services, products, food design and equipment.