Neu-Isenburg, Germany/Dublin, Ireland – LSG Sky Chefs has won a five year onboard retail (Buy-on-Board) contract with SunExpress through its group company Retail inMotion (RiM). The deal includes the entire SunExpress network and will commence on July 1, 2014.
The new contract comes in the wake of the carrier’s decision to give passengers the personal choice of differentiated service-levels during their flights. SunExpress will offer bespoke pre-ordered packages tailored to individual needs, combined with a rich Buy-on-Board product for scheduled passengers.
LSG Sky Chefs became a shareholder in RiM in February 2013, in order to offer existing and new airline customers access to fully outsourced retail management solutions by combining the strengths of the world’s largest in-flight services provider with the innovative power of an in-flight retail IT technology leader. Since then, the partners have successfully implemented their solutions for two international carriers.
“Our decision to choose LSG Sky Chefs and RiM is based on their advanced technology solution and retail expertise as proven with similar business models at other carriers,” said Paul Schwaiger, SunExpress’ Managing Director. “We look forward to the introduction of this new concept, which will enhance the passenger experience by offering a wider variety of products while allowing for sustainably competitive cost structures through highly efficient catering management.”
Retail inMotion (RiM) is an industry leading in-flight retail specialist and a first-in-class product, service and technology provider to the new breed of cost-conscious and profit-driven airlines and train operators. With a proven track record with some of the world’s largest and most demanding airlines, RiM has developed a market-leading proprietary Technology Platform (Vector In-Flight) to maximize flight revenues and reduce operating expenses. Services include Procurement & New Product Development, Sales Training & Promotions, Hardware & Software Development, as well as Logistics and Supply Chain Management. More info: www.retailinmotion.com
Based in Antalya on the Turkish Rivera, SunExpress was founded in October 1989 as a subsidiary of Turkish Airlines and Lufthansa. With the German subsidiary – SunExpress Deutschland GmbH – the airline carries more than 7.5 million passengers per year and is one of the leading airlines in terms of passenger numbers between Germany and Turkey. The carrier operates an all-Boeing fleet of more than 70 Next-Generation 737-700s and 737-800s and serves more than 100 destinations across Europe, the Middle East and North Africa. www.sunexpress.com