SPIRIANT Ties the Knot between Royal Jordanian Airlines and 4711
Neu-Isenburg, Germany – SPIRIANT, a leading supplier of airline equipment, has brokered a special brand collaboration between Royal Jordanian Airlines and 4711 House of Fragrances. A longstanding customer favorite, the classic 4711 cologne is now featured in the airline’s amenity kits.
Royal Jordanian has been a big fan of the 4711 cologne since the early 70s, with the Eau de Toilette being in regular use in their aircraft lavatories until today. It was also a favorite of the late King Hussein of Jordan and still a brand beloved by the royal family.
“4711 is a world-renowned brand, synonymous with refreshment and invigoration,” said Luay Qunash, Head of Inflight Services & Products at Royal Jordanian. “As these benefits are always important to customers, particularly on long-haul flights and during the summer months, it seemed a perfectly natural progression to include the cologne in our amenity kits.”
Born in Cologne, Germany, 4711 is a globally known line of fragrances with a long and successful history of over 225 years. All 4711 products are unisex, a fact that makes them very popular among travelers and is unique in the industry.
“It made complete sense to us to propose continuity from the lavatory to the amenity kits for Royal Jordanian,” said Michel Kuitems, Director Sales & Product at SPIRIANT Middle East. “We pride ourselves in creating brand collaborations that are both innovative and practical, and this is a perfect example of that. This classic cologne complements Royal Jordanian’s brand ethos of reliability and exceptional customer care.”
This is yet another brand marriage brokered by SPIRIANT after being recognized as “Supplier of the Year” for amenity kits at the TravelPlus awards earlier this year.
Tobias Diebold, Managing Director SPIRIANT, said, “Our dedicated amenity kits business unit is on a mission to progressively create smarter brand collaborations. Knowing exactly how to initiate matches between airlines and luxury, lifestyle, fashion and cosmetic brands is a complex and intuitive skill in which we are proven experts.”
SPIRIANT, an LSG Group subsidiary, is a renowned provider of equipment solutions for airlines worldwide, ranging from design to logistics. Its in-house design studio and global network of experts have won a number of international awards, including the red dot design award best of the best, iF product design award, observeur du design and the TravelPlus Airline Amenity Bag Awards. www.spiriant.com
The LSG Group is the world’s leading provider of end-to-end onboard products and services for the travel industry. It possesses a strong portfolio of independent expert brands: LSG Sky Chefs (catering and hospitality, including lounges), Retail inMotion (onboard retail), SPIRIANT (onboard equipment) and Evertaste (convenience food). The LSG Group is headquartered in Neu-Isenburg, near Frankfurt, Germany. In 2017, its almost 35,000 employees achieved consolidated revenues of EUR 3.2 billion. Additionally, the LSG Group has a rich network of joint ventures and partnerships partners around the globe, employing more than 20,000 staff and generating non-consolidated revenues of EUR 1.3 billion. www.lsg-group.com