SPIRIANT collaborates with Audi Industrial Design

Joint Development of Innovative On-board Service Products

April 4, 2017

Neu-Isenburg, Germany – SPIRIANT, a leading provider of on-board service equipment and an LSG Group subsidiary, and Audi Industrial Design, the design studio of the Audi Group, have developed three collections of on-board service products to offer premium passengers unique comfort. The product concepts will be on display at the ongoing World Travel Catering and Onboard Services Expo (WTCE) in Hamburg (April 4 to 6).

Based on their experience in future-oriented mobility, maximum comfort and progressive design, the experts from the two companies together looked into what the future requirements of passengers in the air and on the road are expected to be. The result is three collections named Smart Comfort, Relax & Recharge and Dine & Delight. Their focus is on the contentment and health of passengers while facilitating their handling by the crews.

Items in the collections include an innovative sleeping mask with slots for flat headphones (Smart Comfort), a thermal cape to prevent any neck or upper back pain (Relax & Recharge) and a modular tray system that can be configured in a variety of ways (Dine & Delight).

The Audi Industrial Design and SPIRIANT products could also be used in the future in self-driving cars. “The well-being of passengers is not only essential on flights. This new way of driving will also allow car passengers to use their time to relax or work. That means that long-term, many of the products we designed can also be used in AUDI-cars,” said André Georgi, Audi Industrial Design.

“Our airline customers are looking for innovative ways to differentiate themselves in order to attract premium passengers,“ said Daniel Knies, SPIRIANT’s Director Design & Products. “In addition to fulfilling comfort requirements, these new collections also responds to the increasing desire among consumers to take care of their health while traveling.“

SPIRIANT and the LSG Group look forward to meeting you at the WTCE in Hall A1, booth 1E20.

SPIRIANT, a subsidiary of LSG Group, is a renowned global provider of airline equipment — from product design to logistics solutions. Its design studio and the global network of experts have received numerous international awards, such as the Red Dot Design Award “Best of the best,“ the  iF “Product Design Award,“ the APCI “Observeur du de-sign“ and the TravelPlus “Airline Amenity Bag Award.“ www.spiriant.com

 Audi Industrial Design: More than 30 years ago, the brand with its iconic 4-rings-logo established the Audi Concept Design Studio in Munich with the goal, to create multiple experiences around its slogan „Vorsprung is our promise“. It unites the teams of Automotive Design and Industrial Design under one roof. The team under the leadership of André Georgi develops and creates innovative design concepts with partners.

The LSG Group is the world’s leading provider of end-to-end on-board products and services. These include catering, onboard retail and entertainment, onboard equipment and logistics, consulting and lounge services. The company’s dedication to culinary excellence and expertise in logistics has led to its successful entry into adjacent markets like train services and convenience retail. Its catering activities are marketed under the “LSG Sky Chefs” brand name, through which it delivers 591 million meals a year and is present at 211 airports in 50 countries. In 2015, the companies belonging to the LSG Group achieved consolidated revenues of € 3.0 billion.