SPIRIANT Celebrates First Anniversary
Business Successes and Awards Prove Brand Potential
Neu-Isenburg, Germany SPIRIANT, LSG Sky Chefs in-flight equipment subsidiary, today celebrated the first anniversary of its brand name, which was launched at last year’s World Travel Catering Expo (WTCE) in Hamburg.
The decision to create SPIRIANT as a new dedicated and independent brand was made after considering market research findings, as well as the size and potential of this business segment. The companys equipment activities, namely the design, development and sourcing of in-flight equipment, such as meal service and comfort items, galley equipment and commodities, had been previously marketed under the LSG Sky Chefs brand.
The name SPIRIANT, alongside the tagline where inspiration meets performance, represents the companys can-do attitude and evokes associations with innovation, inspiration and confidence. Ever since its launch, those brand attributes have been reasserted by a number of new business wins, which include tableware items for Helvetic Airways, EVA Air and Lufthansa; chinaware for CSA Czech Airlines and Japan Airlines; customized amenity kits for Edelweiss Airways, Thai Airways and Qatar; as well as glass racks and drawers for a number of European, Asian and North American carriers. SPIRIANT has also developed a full range of inflight equipment (tableware, linen and disposables) for Finnair, in cooperation with the Finnish Marimekko design house.
Over the past six months, SPIRIANTs innovative strength has also been recognized by respected international design competitions: In 2013, the SPIRIANT design team was awarded first place in the Fresh Food category for their Metropolitan Box design for Lufthansa in the 2013 Dieline Package Design Awards. Earlier this year, SPIRIANT was also honored with the prestigious Good Design Awards for four different products at the 2013 competition in Chicago. Just recently, the company was included in the German Design Councils 60th anniversary book The Major German Brands, cataloguing the top 100 German design brands.
The launch of our new brand has evidently boosted our motivation and potential, said Alexander Spahn, SPIRIANTS Managing Director. At this years WTCE, we showcase a new generation of products that clearly demonstrate our ability to translate global megatrends and regional preferences into innovative products.
In the coming months, SPIRIANT will take an important step forward in its going global strategy by opening a new office in Dubai, United Arab Emirates, in order to be closer to the customers there and explore further opportunities in the region.
SPIRIANT is a renowned provider of equipment solutions for airlines worldwide, ranging from design to logistics. Its in-house design studio and global network of experts have won a number of international awards, including the red dot design award best of the best, iF product design award, observeur du design and TravelPlus Airline Amenity Bag Awards. For further information: www.spiriant.com
The LSG Group is the world’s leading provider of end-to-end onboard products and services for the travel industry. It possesses a strong portfolio of independent expert brands: LSG Sky Chefs (catering and hospitality, including lounges), Retail inMotion (onboard retail), SPIRIANT (onboard equipment) and Evertaste (convenience food). The LSG Group is headquartered in Neu-Isenburg, near Frankfurt, Germany. In 2017, its almost 35,000 employees achieved consolidated revenues of EUR 3.2 billion. Additionally, the LSG Group has a rich network of joint ventures and partnerships partners around the globe, employing more than 20,000 staff and generating non-consolidated revenues of EUR 1.3 billion. www.lsg-group.com