Retail inMotion Develops Pre-Order IT Solution

December 1, 2016

Dublin, Ireland / Neu-Isenburg, Germany – Retail inMotion, a subsidiary of the LSG Group, has developed a pre-order IT solution with the capability to allow passengers to choose from an airline’s inflight meal selection before their date of departure. The pre-order solution, originally developed for Ryanair, is scalable and can be integrated into any airline’s booking system to provide order information in real time.

“The development of our pre-order solution took just ten weeks and is a great picture of how customer-centric we are at Retail inMotion,” stated Stefan Patermann, CCO Retail inMotion. “The implementation of the software extends passengers’ onboard experience to the ground and it is a true advantage for any airline looking to further develop their passenger interfaces.”

In combination with the rollout of the pre-order solution, Retail inMotion collaborated with Ryanair to introduce a premium Irish breakfast meal box for passengers. The hot breakfast, which has been flying on Ryanair flights from Dublin since October 1, includes a selection of traditional Irish breakfast items and is served with orange juice and a hot drink. Packaged in a picnic-style box that unfolds into a picnic blanket, the breakfast entices passengers to enjoy a traditional Irish meal in a non-traditional and entertaining way.

“We are pleased with the longstanding partnership we have cultivated with Retail inMotion. The implementation of the pre-order solution and continued support in developing innovative products allows us to further enhance our already high-quality and innovative onboard experience,” commented Aoife Greene, Head of Inflight at Ryanair.

Retail inMotion specializes in the ever-growing onboard retail market. The company offers propriety products, solutions and services in onboard retail IT technology, crew training, product distribution, inflight entertainment, and fully outsourced onboard retail services. In 2016, Retail inMotion became a fully-owned subsidiary of LSG Group, the world’s largest provider of onboard services.

The LSG Group is the world’s leading provider of end-to-end on-board products and services. These include catering, onboard retail and entertainment, onboard equipment and logistics, consulting and lounge services. The company’s dedication to culinary excellence and expertise in logistics has led to its successful entry into adjacent markets like train services and convenience retail. Its catering activities are marketed under the “LSG Sky Chefs” brand name, through which it delivers 591 million meals a year and is present at 211 airports in 50 countries. In 2015, the companies belonging to the LSG Group achieved consolidated revenues of € 3.0 billion.