LSG Group launches new website
Neu-Isenburg, Germany – The LSG Group today launched a new website designed to enhance the user experience while delivering concise information about its capabilities and activities. The website (www.lsgskychefs.com) also reflects the changing dynamics of the industry.
“Our business has changed dramatically over the last few years,” said Josefine Corsten, SVP Communications and Marketing at LSG Sky Chefs. “Our old website no longer accurately
depicted who we are today, so it was time for a complete refresh.”
While representing the Group’s brands, LSG Sky Chefs, SPIRIANT, SkylogistiX, and Retail inMotion, the new website also shows that the LSG Group offers a wider portfolio of products
and services that goes well beyond airline catering, including equipment, logistics, lounge management and onboard retail services. It also reaches past the airline sector with the Group’s expanded business in the train and retail markets, where its core competencies in food production and logistics can easily be applied.
The improved website is not only more attractive but also easier to use. Visitors can find information via various access points with just a few clicks. It also provides a general experience that encourages users to interact with the Group. This is supported by more emotional and personal content, such as employee testimonials. Every page draws the user to discover more about the LSG Group and what they do.
The LSG Group is the world’s leading provider of end-to-end on-board products and services. These include catering, onboard retail and entertainment, onboard equipment and logistics, consulting and lounge services. The company’s dedication to culinary excellence and expertise in logistics has led to its successful entry into adjacent markets like train services and convenience retail. Its catering activities are marketed under the “LSG Sky Chefs” brand name, through which it delivers 591 million meals a year and is present at 211 airports in 50 countries. In 2015, the companies belonging to the LSG Group achieved consolidated revenues of € 3.0 billion.